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How to PROMOTE your BRAND with Custom Apparel | Part 4

Having your Brand visible on all types of apparel will ensure you are staying connected with current and potential clients. There are many benefits to having company apparel.   Marketing your brand comes with many options but apparel is unique, inexpensive, and a great conversation starter. Increased visibility and awareness will help your brand become top of mind that leads to increased business and brand loyalty.  There are a number of apparel options to help increase your brand visibility: T-Shirts, Polos, Jackets, outerwear, headwear, tote bags, and accessories.

The biggest asset to any company is talent. How do you recruit but also keep them energized, loyal and productive? If potential candidates see a message of one brand when they look at others in the business, they are more willing to be a part of that team.  Uniforms don’t have to be boring. They can be casual, fun, and stylish, especially as we move forward in today’s business climate.  Oftentimes, uniforms give the team a sense of security as they save their own personal money from not buying clothing for work and they know what to wear each day.  PRIDE goes a long way.

Recognizing your top performers and special occasions can be easy by giving personalized gifts or branded apparel that is different from what the team regularly wears. Thanking them with a jacket or outerwear with your company brand helps you market the business while the associate feels appreciated. Add stylish apparel as another benefit you offer. For this nice gesture, retaining your team is far more cost-effective than continuing to hire, train and start again.

See your LOCAL Apparel Branding experts at Big Frog Custom T-shirts & More and find the best solutions to increase your brand visibility that fits your budget.   Our experts will help you stay connected with current and potential clients.

Need help? Call 919-403-3164 or email durham@bigfrog.com.